What Do People Search For On The Internet?

[Esther Kane]

What do people search for on the Internet? You'd be surprised!

One way you can find out is to check out Google Trends' HotTrends section. They list the top 100 search trends. Today is November 24th and a pattern emerged on today's list, the pattern is "Thanksgiving". I bet you think people are searching for things like...

How to cook a turkey for thanksgiving.
Recipes for thanksgiving.

Well, maybe they are searching for these but not enough times to make it to Google's Hot Trends list. Instead, here are the Thanksgiving related phrases that did make it...

1) thanksgiving word search
2) thanksgiving math worksheets
3) thanksgiving quotes
4) thanksgiving activities
5) thanksgiving trivia
6) thanksgiving printables
7) thanksgiving crossword puzzles
8) thanksgiving lesson plans
9) the history of thanksgiving
10) thanksgiving reading comprehension
11) thanksgiving writing prompts
12) thanksgiving poem

I don't know about you, but it looks to me like Teachers are the number one audience group doing searches this day! Hmmm, so wouldn't it be interesting if you could not only target an audience but then target what the audience is looking for just by looking at the top 100 trends noted by Google? How would that impact your marketing plan?