Twitter Nametags

[Mickey Arledge]

The development of the internet and the proliferation of broadband access is revolutionizing how humans live in ways we are only just beginning to experience. Social networking technology is one of the innovations that have captured the minds of tens of millions of people around the world. Among social networking sites, Twitter is a common site people use to communicate with their friends, customers, and business associates. Users periodically update their status in a 140 character text based post, known as a tweet. Each tweet is broadcast to subscribers over the internet or to cell phones via text messaging.

With some estimates ranging as high as 8 million members, Twitter is rapidly rising in popularity. If you wish to use Twitter to promote yourself or your business, it’s important to register as soon as possible to secure your ideal user name. To get the most out of your Twitter account, your user name should be your real name, online brand name, or usual internet handle. Using a recognizable name will help people find and identify you. If the user name you want is taken, it may seem logical to add an underscore. However, this may not be beneficial. Since it is difficult for cell phone users to access the underscore key, they will find you less accessible.

Once you’ve secure your name, you must evaluate how you can best use twitter. Some businesses form business Twitter accounts to help build relationships with their customers and connect with others in their industry. While some businesses may be tempted to just use twitter as a PR platform, many users will be put off by impersonal, self serving posts. Rather than tweeting from the business’ perspective, some business people have found it to be effective to let the employees tweet with a personal touch. This allows them to develop their personal reputation and network, and communicate their excitement about the projects and developments they are working on.

Within the high tech industry, it is now becoming common for people to use their Twitter names on professional name tags. Recent conventions have exploded with people wearing this new innovation - Twitter nametags. Twitter nametags work the same way a regular name tag does - either you list your "real" name with your Twitter name underneath it, or you just list your Twitter name on the name badge. For many people, it is easier to remember the single name on Twitter nametags than it is to remember a person's name and phone number or web site address. Twitter nametags make it easy for people to find others online to continue the conversations and relationships they initiated at their first meeting.

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