Esther Kane's Blog (51)

New Online Productivity Program

You've heard me say it a zillion times, there are SO many new programs coming out almost every day - it's difficult to keep up with all of them. But I do try!

One new program I found that seems to be really great is DorisApp.com - it's a simple and streamlined ToDo task but with some extra features that made it more conducive for my needs. You see, many of the online ToDo task programs simply give you the ability to list your lis… Continue

Added by Esther Kane on February 4, 2009 at 12:17pm — No Comments

What Social Media Is Showing Us

Remember years ago when companies would spend hundreds of thousands of dollars on getting information about their demographics? Well, if the demographics you're targeting happens to include the Gen-Y group (those born between 1980 and 1995) - you're in luck! Why? Because they've pretty much grown up with the Internet and have been participating in the growth of the Internet their entire lives. So, what they do, what they like, who they know, etc. is all recorded, on the Internet.

Soci… Continue

Added by Esther Kane on January 30, 2009 at 5:30pm — No Comments

Twitter For Traffic

Okay, so you MUST have heard about Twitter by now. But, just in case you haven't, Twitter is a micro-blogging tool that seems to have taken over the Internet. It's one of, if not THE fastest growing social media type of program currently available.

Basically, the idea is you sign up for an account, you begin "micro blogging" which means that your "post" can't be any longer than 140 characters. So basically, you're just shouting out… Continue

Added by Esther Kane on January 26, 2009 at 2:25pm — No Comments

WhiteHouse.gov Officially Becomes PART of President Obama's Administration

I hope everyone enjoyed their Obama Day!

I woke up this morning to some interesting news. If you haven't yet heard, the official website for the White House (www.whitehouse.gov) has been changed! And I'm not talking about just the photos!!

President Obama used the Internet to his advantage during his campaign. He continues to surround himself with the young and talented minds he needs to continue this venture. Hence, the overhaul of Whitehouse.gov. Now, mind you, these "abi… Continue

Added by Esther Kane on January 21, 2009 at 11:10am — No Comments

The Benefits of Social Media on Website Traffic

I know, I know, everyone is talking about social media, twitter this and facebook that! What's it all about? Why is everyone so interested in the minutiae of our lives? Well, I don't know the answer to that but I DO know that participating in social media is very much like participating in business and social networking groups. At first, you meet a lot of people, you shake hands, you engage in small talk and you get to know a little about each other. But after several meetings you become more en… Continue

Added by Esther Kane on January 20, 2009 at 9:54am — No Comments

Powerful Resumes Using The Internet

So many colleagues, friends and family are out of work these days, it seems everyone is looking for some tools to help them get an edge on getting that next job. The author of Me 2.0: Build a Power Brand to Achieve Career Success, Dan Schawbel, wrote a… Continue

Added by Esther Kane on January 14, 2009 at 12:26pm — No Comments

SEO and Long Tail Marketing

If you're a small business and you're trying to market your website, you may find it difficult to compete with the larger companies. You know, the companies that have triple the number of employees that you have, the companies that have 10 more websites than you have, the companies with deeper pockets than you have.

So, how can you, as a small business, compete on the Internet? Easy - Long Tail Marketing!

Long Tail Marketing is the concept of targeting keyword phrases that… Continue

Added by Esther Kane on January 13, 2009 at 11:52am — No Comments

Impact of Social Media on SEO

Mike Seidle from Pro Blog Service wrote..."Most of our clients at Professional Blog Service come in thinking SEO. Somewhere they hear that blogging works for getting better ranks on Google. Then a funny thing happens: After about one-three weeks the light goes on and they realize that social media can be much bigger than SEO for their business. After that the game changes to a full on social media blitz - and the SEO benefits - they don’t… Continue

Added by Esther Kane on December 30, 2008 at 11:41am — No Comments

Time To Go Mobile

Well, it's time to convert your website into a mobile version.

Why?

iphone is now selling re-furbished iphones for $99.00 (so practically anyone can afford an iphone) - AND Walmart is now selling iphones. That means that this product will now be more in the mainstream than ever. The number of mobile phone users continues to grow, despite the global recession. And what is the mantra for Internet marketing?

GO WHERE YOUR AUDIENCE IS

Yes, the "build it… Continue

Added by Esther Kane on December 29, 2008 at 11:28am — No Comments

2009 Will Be All About Diversifying

Well, I've read and watched several reports this weekend about 2009. And uh, none are promising. I'm paraphrasing here but reading in the newspaper, online and watching CNN, MSNBC and Fox (I guess I am a news hound!) - it seems that we're all in for a very rough ride in 2009.

President Elect Obama said last week, "...it's going to get worse before it gets better..."

QSR magazine

… Continue

Added by Esther Kane on December 22, 2008 at 11:10am — No Comments

What Keyword Phrases Are Your Audience Typing In?

Oh, but you'd be surprised how many websites miss this point!

Think about it - search engines are just machines. All they can do is match up the words that people type in to their computers and laptops and mobile devices - with the words that are on the website pages. Or blog pages, or press release pages, etc. You get the point. Yes, there are semantic rules, there are placement rules, there are many rules, but the bottom line is if your audience is typing in "abc" and you're marketi… Continue

Added by Esther Kane on December 19, 2008 at 10:09am — No Comments

So Many New Websites and Services!

A few months ago I purchased an Amazon Kindle. I just love it. I subscribed to a few blogs and every night, I spend a few minutes reading (which always helps me get to sleep). As a result, I've been finding so many unbelievable new websites and services out there - it's almost impossible to keep up! But, I thought I'd share some of the coolest ones that I've found w… Continue

Added by Esther Kane on December 15, 2008 at 12:10pm — No Comments

What Is The Internet Audience Searching For?

Someone asked me yesterday, "What do we need to do to market ourselves on the Internet?"

My answer was, "You have to find out what your audience is looking for and then give it to them." - Pretty simple? Well, yes and no. You see, the difference between Internet marketing and traditional marketing is that it's much easier with Internet marketing to identify what Internet users are searching for. Why? Because what they type in is being recorded. Everywhere!

Let me show you..… Continue

Added by Esther Kane on December 12, 2008 at 10:33am — No Comments

New Internet Applications, Businesses, Websites and More

Literally every day now there are new applications, new online businesses sprouting up all over the place! It's difficult to keep up with all of them but we do try. Here's a list of some new Internet applications, new Internet businesses, and new Internet websites that we've found this week.

SmallBusinessExpo.com
It declares itself as the Ultimate online resource directory for entrepreneurs. They provide services, so… Continue

Added by Esther Kane on December 10, 2008 at 10:55am — No Comments

SEO Tips For Web Design

Web designers can do so much for themselves, their clients and their businesses by incorporating the following seo tips...

1) Make sure your URL's are as SEO friendly as possible. Avoid all those "=" and "?" marks. Use mod re-write to re-create these URL's to a more seo friendly format. Also, if the URL includes the keyword phrase for that page, that's extra bonuses!

2) Keyword research should be the absolute basis of any website design project. It should be the very first… Continue

Added by Esther Kane on December 9, 2008 at 5:36pm — No Comments

Some New Internet Tools

Here are some new Internet tools and toys I found this past week. Maybe some of them will help you!

InterSquash.com - iphoneize your website - FREE! Basically, you enter in your RSS feed for the website. You're then given a code to add to your <head></head> tag and anyone accessing your website via their iphone will then be send directly to the iphone version!

… Continue

Added by Esther Kane on December 4, 2008 at 2:48pm — No Comments

Twitter For Business - Some Ideas

If you haven't heard yet about Twitter - and I can't imagine how that could be - but just in case - let me give you a rundown. Twitter.com is a micro blogging tool. All that means is that it's a program, online, where anyone can go, create an account and begin following people and of course, get followed. With that account they can post a note, up to 140 characters, as many times as they like throughout the day, week, month, year, etc. Basically, it's an online instant messaging service. So, wh… Continue

Added by Esther Kane on December 3, 2008 at 1:56pm — No Comments

What Do People Search For On The Internet?

What do people search for on the Internet? You'd be surprised!

One way you can find out is to check out Google Trends' HotTrends section. They list the top 100 search trends. Today is November 24th and a pattern emerged on today's list, the pattern is "Thanksgiving". I bet you think people are searching for things like...

How to cook a turkey for thanksgiving.
Recipes for thanksgiving.

Well, maybe they are searching for these but not enough times to make it… Continue

Added by Esther Kane on November 24, 2008 at 10:22am — No Comments

The Obama Condom and Crazy Marketing Ideas

Yesterday I was watching a news station, can't remember if it was MSNBC or CNN but either way, the reporter was talking about the Obama Condoms that she just purchased in NYC! I know that America, and the world for that matter is on an Obama Kick but really, condoms?!

Well, why not? I'm sure that condom manufacturer just saw an opportunity to catch the wave and ride it for as long as he/she could! It's crazy marketing! Are you taking advantage of crazy marketing? Why not? Well, maybe… Continue

Added by Esther Kane on November 20, 2008 at 10:02am — No Comments

Daily SEO Work

A Day In The Life Of A Search Engine Optimizer Some business owners begin Internet marketing on their own. They read the small business guides and learn all they can about search engine optimization. It's a great way to begin Internet marketing because, in my opinion, it gives the business owner first hand knowledge of what is REALLY involved in the SEO process. But for those of you who simply hired someone to manage Internet marketing, search engine optimization for your website, let me… Continue

Added by Esther Kane on November 10, 2008 at 12:06pm — No Comments