The Small Publishers, Artists, and Writers Network (SPAWN) is an organization for writers and publishers. Recommended by
Writer’s Digest in their list of 101 best sites for writers, SPAWN’s website is an invaluable resource. SPAWN provides opportunities for everyone involved in publishing, including information resources, research sources, directories of publishers and printers, and links to the media. SPAWN is a nonprofit organization whose members include: publishers, authors, illustr…
Continue
Added by Roger Wildermuth on July 18, 2009 at 9:38am —
No Comments
I know, I know, everyone is talking about social media, twitter this and facebook that! What's it all about? Why is everyone so interested in the minutiae of our lives? Well, I don't know the answer to that but I DO know that participating in social media is very much like participating in business and social networking groups. At first, you meet a lot of people, you shake hands, you engage in small talk and you get to know a little about each other. But after several meetings you become more en…
Continue
Added by Esther Kane on January 20, 2009 at 9:54am —
No Comments
So many colleagues, friends and family are out of work these days, it seems everyone is looking for some tools to help them get an edge on getting that next job. The author of
Me 2.0: Build a Power Brand to Achieve Career Success,
Dan Schawbel, wrote a…
Continue
Added by Esther Kane on January 14, 2009 at 12:26pm —
No Comments
If you're a small business and you're trying to market your website, you may find it difficult to compete with the larger companies. You know, the companies that have triple the number of employees that you have, the companies that have 10 more websites than you have, the companies with deeper pockets than you have.
So, how can you, as a small business, compete on the Internet? Easy - Long Tail Marketing!
Long Tail Marketing is the concept of targeting keyword phrases that…
Continue
Added by Esther Kane on January 13, 2009 at 11:52am —
No Comments
Mike Seidle from
Pro Blog Service wrote..."Most of our clients at Professional Blog Service come in thinking SEO. Somewhere they hear that blogging works for getting better ranks on Google. Then a funny thing happens: After about one-three weeks the light goes on and they realize that social media can be much bigger than SEO for their business. After that the game changes to a full on social media blitz - and the SEO benefits - they don’t…
Continue
Added by Esther Kane on December 30, 2008 at 11:41am —
No Comments
Well, I've read and watched several reports this weekend about 2009. And uh, none are promising. I'm paraphrasing here but reading in the newspaper, online and watching CNN, MSNBC and Fox (I guess I am a news hound!) - it seems that we're all in for a very rough ride in 2009.
President Elect Obama said last week, "...it's going to get worse before it gets better..."
QSR magazine
…
Continue
Added by Esther Kane on December 22, 2008 at 11:10am —
No Comments
If you haven't heard yet about Twitter - and I can't imagine how that could be - but just in case - let me give you a rundown.
Twitter.com is a micro blogging tool. All that means is that it's a program, online, where anyone can go, create an account and begin following people and of course, get followed. With that account they can post a note, up to 140 characters, as many times as they like throughout the day, week, month, year, etc. Basically, it's an online instant messaging service. So, wh…
Continue
Added by Esther Kane on December 3, 2008 at 1:56pm —
No Comments
Yesterday I was watching a news station, can't remember if it was MSNBC or CNN but either way, the reporter was talking about the Obama Condoms that she just purchased in NYC! I know that America, and the world for that matter is on an Obama Kick but really, condoms?!
Well, why not? I'm sure that condom manufacturer just saw an opportunity to catch the wave and ride it for as long as he/she could! It's crazy marketing! Are you taking advantage of crazy marketing? Why not? Well, maybe…
Continue
Added by Esther Kane on November 20, 2008 at 10:02am —
No Comments
Does your website have goals? I mean REALLY!
I bet you think it does. Some of you may be right. But, just to make sure, go and check.
The website goals I'm talking about are measurable goals. This means that when you look through your website stats you can measure if the goals are being met or not. After all, what's the point of reviewing statistics on the website if you don't even know if the campaign is working? But believe me, so many website owners just get a report of…
Continue
Added by Esther Kane on October 29, 2008 at 9:55am —
No Comments
In these tough (and seemily getting tougher) economic times, small businesses are popping up everywhere! Internet marketing for small businesses is one of the (if not THE) cheapest form of advertising available. Well, I mean it's not the CHEAPEST, printing and handing out flyers is cheaper BUT the return on investment is much greater. So, in the long run, it's the cheapest!
But, you do have to do your homework.
SEO pri…
Continue
Added by Esther Kane on October 9, 2008 at 9:24am —
No Comments
As an
SEO webmaster, I am continuously “scolded” by copywriters. I don’t mean Internet copywriters, I mean copywriters, those who write for print. “Writing for websites”, I tell them, “is not the same as writing for print.”
What’s their usual response?
I’m not writing for SEO, I’m writing for the readers! I’m not manipulating my words just to meet some SEO rules.
That’s the usual response I get, something like that. And I hav
…
Continue
Added by Esther Kane on September 29, 2008 at 2:15pm —
No Comments
Of course, with all the news about the “economic meltdown” it’s hard to NOT think about how SEO is being impacted by this economy. I firmly believe though that more and more businesses will be looking at their SEO campaigns - or starting one - as they realize the low costs that are associated with Internet marketing. And not only the low costs, but the long lasting effects.
…
Continue
Added by Esther Kane on September 25, 2008 at 11:55pm —
No Comments
SEO and Today’s Economy
September 23, 2008 by eckweb | Edit
If the economy news of last week (and today) have you worried about your outgoing expenses, consider replacing some traditional advertising with
SEO services.
SEO - aka Search Engine Optimization, is an extremely affordable and cost effective method of advertisement. And if your SEO firm is any good, they’ll not only advertise your website, but they’ll also help you to create a website that functio…
Continue
Added by Esther Kane on September 23, 2008 at 4:55pm —
No Comments
Creative internet marketing strategies help you to stand out among your competition. And with millions (over 5 million) new websites being indexed every single day, you need all the "standing out" you can get! Following are some ideas on how you can begin thinking outside of your website box and implement some low cost (and sometimes free) creative internet marketing strategies.
1) What does your market want?
Take a look at your website logs, look at the k…
Continue
Added by Esther Kane on September 11, 2008 at 10:41am —
No Comments
The benefits of local search are growing and growing.
Why? Well, there's a few reasons.
1) The local engines are spending more dollars on advertising themselves.
2) The local engines are also adding more features, interactive maps, skype phone access, more customer information, etc.
3) More services are interacting with the local engines. Services like mobile hone internet providers.
4) The main search engines like Google and Yahoo index the…
Continue
Added by Esther Kane on September 10, 2008 at 3:25pm —
No Comments
Local Internet Marketing For Small Businesses
August 26, 2008 by eckweb | Edit
Local internet marketing for small businesses does not have to be extremely expensive. It does not necessarily mean you have to spend hundreds of dollars on adwords and local advertisements online. Instead, the same Internet marketing strategies used to market small business websites on the Internet on a global level, are used at the local level as well.
A few days ago I was speaking with Mickey Arledge of…
Continue
Added by Esther Kane on August 26, 2008 at 8:29am —
No Comments
The first 30 minutes of every day (well, I do tend to take Saturdays off) - but anyway. The first 30 minutes of every day I spend on my social networking. (I’d love to spend more but I just don’t have the time!)
Twitter.com is one of the social media programs that I belong to. Amongst the personal comments and insights that are usually on
Twitter, once in a while there’s a real business question or event or insight and those are the ones that I love t…
Continue
Added by Esther Kane on August 21, 2008 at 11:40am —
No Comments
Web marketing services for small businesses should include the following…
1) Manual submissions to directories
Many
Internet Marketing Firms will tell you that they are going to submit your website to thousands of search engines. Well, the truth is that many search engines, the big ones at least, will find your website without you having to submit to them. BUT, many…
Continue
Added by Esther Kane on July 23, 2008 at 8:07pm —
No Comments
Ever wonder what your online reputation is? In other words, what are others saying and thinking about your company?
To find out, Google yourself. If your company name is more than one word, put that name in quotes and check out all the entries that are in Google that contain your company name. Do you like what you see? Would you like to see more or better comments?
Here’s how you do it.
You need to work at building your online reputation and the way to do that is to put your informatio…
Continue
Added by Esther Kane on July 18, 2008 at 7:30pm —
No Comments